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1 institutional management
English-russian dctionary of diplomacy > institutional management
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2 management
1) управление; заведование; менеджмент2) ведение (дел, хозяйства, переговоров)3) правление; дирекция; администрация, руководство; управленческий аппарат•The management of Japan's economy is strewn across several competing agencies and ministries. — Руководство японской экономикой рассредоточено среди нескольких конкурирующих ведомств и министерств.
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3 institutional framework
эк. институциональные рамки (формальные и неформальные правила, которые ограничивают действия людей или фирм в какой-л. области; данное понятие шире, чем institutional arrangement, но уже, чем institutional environment)Does the existing national institutional arrangement provide the required institutional framework for the sustainable development and management of the energy sector? — Обеспечивает ли действующий институциональный механизм необходимые институциональные рамки для устойчивого развития и управления энергетическим сектором?
See:Англо-русский экономический словарь > institutional framework
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4 management
сущ.сокр. mgmt1)а) общ. управление, регулирование (оказание воздействия на какой-л. процесс или объект, чтобы достичь его желаемого поведения или состояния)See:account management, asset management, asset/liability management, cash management, cost management, community management, customer management, customer relationship management, credit management, database management, debt management, distribution management, facilities management, fiduciary management, investment management, liability management, liquidity management, pension management, pensions management, price management, risk management, stakeholder management, trust management, portfolio managementб) общ. ведение; осуществление; содержаниеSyn:See:2)а) упр. менеджмент, управление (научная дисциплина и практическая деятельность, связанная с управлением организацией; включает в себя определение целей и стратегии развития организации, оценку имеющихся ресурсов и распределение их между различными видами деятельности, планирование структуры организации, контроль за ее деятельностью)Will an external institutional investor attempt to interfere in the management of the company? — Будет ли внешний институциональный инвестор вмешиваться в управление компанией?
poor [bad\] management — менеджмент низкого уровня, слабый менеджмент
Many companies go bankrupt due to bad management. — Многие компании разоряются из-за непрофессионального управления.
Syn:See:organization, manager, manage, sector of management CHILD [type\]: adaptive management CHILD [time\]: strategic management, day-to-day management CHILD [entity\]: administrative management, business management, non-profit management, event management, factory management, bank management CHILD [function\]: advertising management, operations management, financial management, information management, international management, labour management, personnel management, human resource management, supplier relationship management, managerial accounting, sales-force management, marketing management, management accountant, management consultant, approach to management, concentration of management, management assistance, Chartered Management Institute, Heller's Law, industrial managementб) упр. управление, заведование, руководство, администрирование (выполнение функции начальника в какой-л. организации, руководителя какой-л. деятельностью и т. п.)Syn:3) упр. правление; администрация, дирекция, руководство (руководители какой-л. организации)The management are aware of the problem. — Администрации известно об этой проблеме.
All senior management were told to leave. — Все высшее руководство попросили уйти.
Syn:See:incumbent management, management-controlled corporation, top management, senior management, general management, higher management, top executive management4) эк. менеджмент, управление (в экономической теории: деятельность, представляющая собой соединение различных ресурсов для производства продукта; иногда отождествляется с предпринимательством, при этом часто рассматривается как четвертый фактор производства наряду с трудом, капиталом и землей; некоторые теоретики считают разновидностью труда — "труд управляющих" — за который управляющие получают зарплату; в последнем случае предпринимательство часто понимается как поиск новых коммерческих идей в отличие от менеджмента, который рассматривается как реализация уже известных способов производства)5) общ., устар. умение владеть (инструментом, оружием и т. п.); умение справляться (с делами, ситуацией и т. п.); прием, уловка, хитрость (достижение цели с помощью хитрости и т. п.)We rely not upon management or trickery, but upon our own hearts and hands. — Мы полагаемся не на хитрости и обман, а на наши собственные сердца и руки.
Syn:trick, ruseSee:
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менеджмент: 1) управление: постановка целей, выработка методов их достижения и реализация поставленных задач, т. е. управление деятельностью корпорации в интересах самой корпорации и ее акционеров; включает эффективное использование всех ресурсов корпорации; см. five m's; 2) люди - управляющие (менеджеры) корпорации.* * *руководство ЕБРР; руководство (банка, компании); менеджмент; управление. . Словарь экономических терминов .* * *1. руководство организацией, что в экономической теории иногда рассматривается как фактор производства2. люди, занятые, руководством организации -
5 institutional arrangement
эк. институциональное устройство, институциональный механизм (контрактное отношение или структура управления, регулирующая отношения каких-л. хозяйственных единиц; может представлять собой какой-л. контракт или совокупность контрактов, формальную организацию и т. д.)the best institutional arrangement for management of natural resources — наилучший институциональный механизм для управления природными ресурсами
To adopt a separation strategy, private firms can create an institutional arrangement, such as a consortium, to perform the research as a separate task. — Следуя стратегии выделения, частные фирмы могут создавать такие институциональные механизмы, как консорциум, чтобы осуществлять исследования как самостоятельную задачу.
See:Англо-русский экономический словарь > institutional arrangement
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6 institutional buy-out
сокр. IBO фин., упр. институциональный выкуп* (выкуп контрольного пакета акций предприятия каким-л. финансовым учреждением)See: -
7 institutional and management structure
ЕБРР: организационная схема, организационно-управленческая структура, организационная схема (компании), схема управленияУниверсальный англо-русский словарь > institutional and management structure
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8 institutional and management structure
организационно-управленческая структура; организационная схема (компании); схема управления. . Словарь экономических терминов .Англо-русский экономический словарь > institutional and management structure
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9 institutional and management structure
English-russian dctionary of diplomacy > institutional and management structure
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10 liability management
управление обязательствами
Управление депозитами банка, особенно привлечение новых депозитов и клиентов, а также средств институциональных инвесторов (institutional investors), путем использования спланированных во времени депозитных сертификатов (certificates of deposits), хеджирования обязательств от движения процентных ставок и обеспечения разрыва между сроками выплаты по активам банка и выплат по имеющимся у него обязательствам. Могут также использоваться покупки или продажи средств на межбанковском рынке (interbank market).
[ http://www.vocable.ru/dictionary/533/symbol/97]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > liability management
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11 LIABILITY MANAGEMENT
(управление обязательствами) Управление депозитами банка, особенно привлечение новых депозитов и клиентов, а также средств институциональных инвесторов (institutional investors), путем использования спланированных во времени депозитных сертификатов (certificates of deposits), хеджирования обязательств от движения процентных ставок и обеспечения разрыва между сроками выплаты по активам банка и выплат по имеющимся у него обязательствам. Могут также использоваться покупки или продажи средств на межбанковском рынке (interbank market).Финансы: англо-русский толковый словарь > LIABILITY MANAGEMENT
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12 soft dollaring
See:Another reason managers are interested in controlling client commissions deserves special attention. "Soft dollaring" has got to be one of the most misunderstood and controversial practices in the money management business. The very term "soft dollars" suggests something shady and conjures up images of money exchanging hands in dark alleyways. Among laymen, soft dollars may be confused with "soft money" political contributions. There is a thin connection between "soft dollars" and "soft money." Since brokerage firms are not subject to the same rules pertaining to political contributions as municipal underwriting firms, large "soft money" contributions from owners of brokerage firms do find their way into politicians' coffers more easily than contributions from underwriters. However, it is important to not confuse the two terms.So what is "soft dollaring?" Soft dollaring is the practice whereby money managers use client brokerage commissions to purchase investment research. When a manager pays for products or services with his own money, directly from the research provider, this is referred to as "hard dollars." Payment with client commissions, financed through a brokerage firm, is referred to as "soft dollars." Through soft dollar arrangements money managers are permitted to shift an expense related to the management of assets they would otherwise have to bear, onto their clients. The amount of this research expense the money management industry transfers onto its clients is in the billions annually. As a result, any analysis of the economics of the money management industry should include the effects of soft dollaring; however, we are unaware of any that has. In the institutional marketplace, strange as it may seem, it is possible for a money manager to profit more from soft dollars than from the negotiated asset management fee he receives.The general rule under the federal and state securities laws is that a fiduciary, the money manager, cannot use client assets for his own benefit or the benefit of other clients. To simplify matters greatly, soft dollaring is a legally prescribed exception to this rule. Congress, the SEC and other regulators have agreed that as long as the research purchased assists the manager in making investment decisions, the clients benefit and its legally acceptable. A tremendous amount of strained analysis has gone into the precise policies and procedures that managers must follow in purchasing research with client commission dollars. Over the years a distinction has been made between "proprietary" research or in-house research distributed to brokerage customers without a price tag attached and "independent third-party" research or research written by a third party and sold to managers at a stated price. Third party research has been most frequently criticized because its cost is separately stated and the benefit to managers most obvious. In this latter case, a breach of fiduciary duty seems most glaring. However, it is well known that proprietary research, offered for "free, " is produced to stimulate sales of dealer inventory. So presumably this research lacks credibility and is less beneficial to clients. There have been distinctions drawn between products and services, such as computers, which are "mixed-use, " i.e., which may serve dual purposes, providing both research and administrative uses. An adviser must make a reasonable allocation of the cost of the product according to its uses, the SEC has said. Some portion must be paid for with "hard" dollars and the other with "soft." There are several articles in our Library of Articles that describe soft dollar practices, rule changes and our proposal to Chairman Levitt to reform the soft dollar business.The issue that soft dollaring raises is: when is it acceptable for a manager to benefit from his client's commissions? For purposes of this article we would like to introduce a new and more useful perspective for pensions in their analysis of soft dollars or any other brokerage issue. That is, all brokerage commissions controlled by managers, benefit managers in some way. Brokerage decision-making by managers rarely, if ever, is simply based upon what firm can execute the trade at the best price. Brokerage is a commodity. Almost all brokerage firms offer reasonably competent, "best execution" services. If they didn't, they'd get sued and soon be out of business. Most savvy brokerage marketers don't even try to differentiate their firms with long-winded explanations about best-execution capabilities. Best execution is a given and impossible to prove. If you want to understand how your money manager allocates brokerage, study his business as a whole, including his marketing and affiliates-not just the investment process.The new English-Russian dictionary of financial markets > soft dollaring
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13 IAMS
1) Военный термин: Individual Aerial Mobility System, Integrated Army Mobilization Study2) Метеорология: Initial Attack Management System3) Сокращение: Integrated Armament Management System, It's About Me Stupid (Elegant and wonderful acronym for many and various situations, especially explaining and understanding human relationships and communications.), It4) Иммунология: Institutional Account Management System6) Автоматика: Institute of Advanced Manufacturing Sciences -
14 structure
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15 buy-out
1. сущ.тж. buyout1) фин., упр. выкуп; поглощение; приобретение контроля (приобретение компании путем покупки контрольного пакета акций, как правило, работниками и менеджерами компании)Syn:takeover 2)See:employee buy-out, institutional buy-out, leveraged buy-out, management buy-out, worker buy-out, BIMBO, buy-out agreement2)а) эк. откуп, выкуп (платеж в обмен на совершение или прекращение совершения каких-л. действий; напр., сумма, выплачиваемая работодателем работнику за добровольный уход из компании)Under the mayor's plan, the municipal workforce would be cut by 8000 employees by 2004, mainly through buyouts. — В соответствии с планом мэра, число муниципальных работников к 2004 г. будет сокращено на 8000 человек, преимущественно путем выплаты откупа.
See:б) СМИ, рекл. откуп*, гонорар*; выкуп (исполнительских прав)* (единовременная выплата актеру, участвовавшему в радио- или телерекламе, которая обеспечивает исключительные права на ее передачу или показ)See:3) эк. закупка [покупка\] всей партии (товара, ценных бумаг и т. д.)2. гл.тж. buy out1) фин. выкупить; поглотить; приобрести контроль ( приобрести компанию путем покупки контрольного пакета акций)In 1998 the management team decided to buy out the business. — В 1998 г. команда менеджеров решила выкупить предприятие.
See:take over 2)2) общ. откупить(ся) (освободиться от выполнения какого-л. обязательства путем уплаты определенной суммы (особенно освободиться от службы в армии), уплатить кому-л. за отказ от должности, права на имущество и т. д.)He has no alibi and it's apparent that his wealthy family is trying to buy him out of the murder charge. — У него нет алиби, и очевидно, что его состоятельная семья пытается откупить его от обвинения в убийстве.
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выкуп: приобретение по крайней мере контрольного пакета акций другой компании путем предложения акционерам покупки акций с фиксированными условиями или путем переговоров с акционерами.* * ** * *Ценные бумаги/Биржевая деятельностьприобретение определенным лицом ранее выпущенных им ценных бумаг, арендуемого имущества -
16 retention
сущ.1) общ. удержание, сохранениеthe retention of power — сохранение [удержание\] власти
See:2) марк. удержание (потребителей) (способность продукта и маркетинговой политики компании заставить потребителя, совершившего первую покупку, продолжить совершать подобные покупки в будущем)The theory of Customer Relationship Management ( CRM) by definition embraces the importance of channel management. It is usually defined as “managing relationships with customers efficiently and consistently across all channels to improve satisfaction, retention and profits.”
Syn:See:3) упр. = employee retention4) страх. собственное удержание (часть страховой суммы, в пределах которой перестрахователь оставляет на своей ответственности долю страхового риска, передавая остаток в перестрахование)See:5) фин. удержание* (ценные бумаги, оставшиеся у члена синдиката андеррайтеров, за вычетом ценных бумаг, переданных менеджеру синдиката для передачи институциональным инвесторам, т. е. ценные бумаги, реально оставшиеся у данного члена синдиката андеррайтеров)See:6) общ. способность запоминания, памятьSee:
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право удержания, удержание, задержание, сохранение: 1) число новых ценных бумаг, выделенных участ-нику гарантийного синдиката, минус бумаги, переданные членам продающей группы или менеджеру эмиссии для удовлетворения запросов крупных институциональных инвесторов, т. е. бумаги, реально оставшиеся у члена синдиката; см. underwrite; 2) = retained profits; 3) валютные отчисления в плановой экономике: часть валюты, которую предприятия-экспортеры могут оставить себе, т. е. не продавать или не отдавать государству.* * *неотчуждение; удержание. . Словарь экономических терминов .* * *часть платежа, не выплачиваемая заказчиком подрядчику до окончания оговоренного срока в качестве гарантии от брака, который может обнаружиться им в завершаемой работе-----1. часть риска, которую страховая компания принимает на свой счет по пропорциональному договору2. сумма перестрахования, рассчитываемая согласно договору эксцедента убытка -
17 IMT
1) Компьютерная техника: Information Multimedia Technology2) Медицина: Implantable Miniature Telescope3) Техника: impulse-modulated telemetering4) Юридический термин: Inmate Monitoring and Transfer5) Автомобильный термин: intake manifold timing6) Телекоммуникации: International Mobile Telecommunication, Internet Mobile Telecommunication7) Сокращение: Infantry Military Training, Institutional Maintenance / Military Trainer (USA), International Military Tribunal, Группа управления чрезвычайными ситуациями (Incident Management Team - автор: Ernst ILIN)8) Физиология: Intima Media Thickness9) Вычислительная техника: Inductive Modeling Technology10) СМИ: In Melbourne Tonight11) Сетевые технологии: Inter Machine Trunk12) Медицинская техника: intimal medial thickness (ЭхоКГ)13) Международное право: Международный военный трибунал14) Общественная организация: Independent Music Teachers15) NYSE. Morgan Stanley Dean Witter16) Аэропорты: Ford Airport, Iron Mountain, Michigan USA17) Базы данных: Information Management Tool -
18 imt
1) Компьютерная техника: Information Multimedia Technology2) Медицина: Implantable Miniature Telescope3) Техника: impulse-modulated telemetering4) Юридический термин: Inmate Monitoring and Transfer5) Автомобильный термин: intake manifold timing6) Телекоммуникации: International Mobile Telecommunication, Internet Mobile Telecommunication7) Сокращение: Infantry Military Training, Institutional Maintenance / Military Trainer (USA), International Military Tribunal, Группа управления чрезвычайными ситуациями (Incident Management Team - автор: Ernst ILIN)8) Физиология: Intima Media Thickness9) Вычислительная техника: Inductive Modeling Technology10) СМИ: In Melbourne Tonight11) Сетевые технологии: Inter Machine Trunk12) Медицинская техника: intimal medial thickness (ЭхоКГ)13) Международное право: Международный военный трибунал14) Общественная организация: Independent Music Teachers15) NYSE. Morgan Stanley Dean Witter16) Аэропорты: Ford Airport, Iron Mountain, Michigan USA17) Базы данных: Information Management Tool -
19 system
n1) система2) способ; метод3) сеть4) строй•to deploy a system — размещать / разворачивать систему (напр. обороны)
to formulate a system — разрабатывать / вырабатывать систему
to overhaul / to reform a country's political system — перестраивать политическую систему страны
- abolition of the systemto set up a system — создавать / учреждать систему
- accounting system
- administrative system
- advanced system
- advantages of the system
- air-based system
- aircraft telecommunications system
- antagonistic systems
- anti-ballistic missile system
- anti-missile defense system
- anti-missile space defense system
- anti-satellite systems
- ASAT systems
- authoritative system
- automated management systems
- automated system
- automatic control system
- automatic data processing system
- banking system
- bipartisan system
- biparty system
- bonus system
- break-up of the system
- British entry into the European Monetary System
- bureaucrat system
- capitalist economic system
- capitalist system
- career development system
- centrally planned system
- clan system
- classified national defense system
- collapse of the system
- collective security system
- communal system
- communications system
- competitive price system
- complex system
- comprehensive system
- compulsory purchase system
- computer system
- constitutional system
- contract system
- control system
- conventional system
- country programming system
- credit and banking system
- credit system
- crisis of the system
- cultural system
- currently-operating system
- decentralized system
- defense system
- deficiency of the system
- delivery system
- democratic political systems
- deterrent system
- different social systems
- disintegration of the system
- distribution system
- dynamic international system
- early warning system
- ecological system
- economic system
- educational system
- effective system
- efficient system
- election system
- electoral system
- electronic system
- EMS
- European Monetary System
- exploitation system
- exploiting system
- fair system
- family-planning system
- federal grant system
- finance and credit system
- financial system
- first-past-the-post voting system
- forecasting system
- formation of the system
- free enterprise system
- free market system
- generalized system of preferences
- global system
- grid system
- ground-based system
- health care system
- health system
- historically established system
- home security system
- immunity system
- industrial system
- inequitable system
- information system
- INIS
- institutional system
- integrated system
- intelligence system
- International Nuclear Information System
- international system
- International Trusteeship System
- irrigation system
- job-by-job system of payment
- judicial system
- land tenure system
- land-based antiballistic missile system
- legal system
- liberalization of the political system
- life-support system
- majority system
- management system
- managerial system
- mandate system
- mandatory system
- market system
- mayor-council system
- merit system
- metric system
- missile and satellite detection system
- missile delivery system
- misuse of the judicial system for political purposes
- monarchical system
- monetary and credit system
- monetary system
- monitoring system
- monopolistic system
- motor-road and railway system
- multifaceted system
- multilateral payments system
- multiparty system
- mutually-acceptable system
- national accounting and control system
- national defense system
- new arms systems
- noncapitalist system
- obsolete social system
- old system
- one-man-one-vote system
- one-member-one-vote system
- one-party system
- opposing social systems
- optimum system
- outmoded system
- overhaul of the tax system
- parliamentary system
- party system
- payments system
- pension system
- people's democratic system
- philosophical system
- planning system
- political system
- post adjustment system
- power system
- preferential system
- premium system
- presidential system
- price system
- private enterprise system
- program budgeting system
- proportional representation system
- public pension system
- records system
- regimented political system
- remnants of the system
- reports system
- republican system
- ruling system
- safeguards system
- satellite-tracking system
- sea-based system
- security system
- social security system
- social system
- socio-economic system
- socio-political system
- space defense system
- space weapons systems
- space-based system
- spoils system
- stability system
- stable system
- state political system
- state system
- state-managed social security system
- strategic nuclear-weapon systems
- submarine-based system
- supply system
- system of collective security
- system of exploitation
- system of geographical distribution
- system of government and public organizations - taxation system
- technologically advanced weapons systems
- territorial system
- training system
- transition to a multiparty system
- tribal system
- trusteeship system
- two-party system
- united economic system
- visa system
- voting system
- wage system
- world system
- world trading system -
20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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